AOL launches Euro 2008 site
Tongue-in-cheek offering brings light relief for fed up fans
LONDON, 9th June 2008 – AOL has today launched an extensive Euro 2008 site, offering fans full coverage of the tournament and a range of associated content.
The site www.aol.co.uk/euro2008 provides the essential elements for all football fans – news, stats, scores, galleries and video content.
As well as the serious stuff, the site provides a distinctively irreverent and fun look at the tournament, with a multitude of tongue-in-cheek content. Whether it’s a case of switching nationalities, drinking to numb the pain, swapping sports to become a cricket fan or restoring some national pride by cheering on the unbeaten England women’s team in their quest for European glory; AOL can show you how to enjoy the tournament once again and stop you from hanging your head in shame for the next month.
Prove your true football fan status by entering AOL’s ‘Euro Cup Challenge’ where you not only pitch yourself against your friends or colleagues, but fans from across Europe too. Each week you will be asked to predict who you think is going to win different matches, including the final. If you predict correctly you’ll be in the draw to win a plasma TV, with a grand prize of a home entertainment system up for grabs. The more you know about the teams (or the better your guess!) the more you stand to win. The viral element of the ‘Euro Cup Challenge’ means that participants can increase their chances of winning by recommending the game to their friends. To enter, please visit www.aol.co.uk/euro2008.
In addition, the site features an exclusive tournament blog from former French international player, Emmanuel Petit; and a host of entertaining content, including:
• Miss Euro 2008
• Thrills and spills: accidents/cock ups, funny moments in football
• Sharks of the field: top scorers to fear
• Golden stars: the most highly paid players
• Fittest footballers photo gallery
• Euro 2008 quiz - test your football knowledge
Nina Vanneck, Director of Music, Sport and Mobile, AOL Europe, said: “We were devastated that the national teams failed to qualify but we know that football fans follow many of these players week in week out in the Premiership and will still want to get involved. From breaking news and live scores to Euro WAGs and the bad boys’ league, plus our tips on how to cope without your team, I’m sure our users will love the site.”
The site can be found at www.aol.co.uk/euro2008.
About AOL
AOL is a leading provider of digital communications and content to UK consumers. The AOL service and portal deliver a range of market-leading online content, including music, film, sport, news, shopping and community, as well as email, instant messenger, VOIP, safety and security features. AOL is also one of the leading online destinations for advertisers in the UK.
AOL UK is part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc.
Contact:
Gavin Haycock
AOL UK Press Office
Tel: +44 207 348 8346
Gavin.Haycock@corp.aol.com
Ros Dewey
Resonate
Tel: +44 207 861 3931
rdewey@resonate.uk.com
Published on: 2008-06-09
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