Electronics and appliance retailer in the UK also gets boost in Organic Search traffic from product videos
Treepodia, an early market leader in automated online product video technology and services, announced today that UK electronics retailer Electric Shopping (Treepodia Smart Video Platform with great results. Since the e-commerce company first integrated Treepodia’s product videos on its site in June 2009, Electric Shopping has seen a big jump in conversions among shoppers who view the product videos compared with those who don’t: an average 75% more conversions, with increases upwards of 200% for some products.
“Being in such a competitive industry makes it a costly endeavor to drive traffic to our web site, so we must make sure that once people come to our site they stay there,” said Rob Levy, CEO of Electric Shopping.
“Treepodia’s automated product videos have helped us tremendously. We’re now able to provide great visual and educational content that helps our customers with their purchasing decisions and gives them confidence in us as a seller. Additionally, the videos drive more traffic to our site through organic search, as Treepodia automatically uploads the videos to several video sharing sites like YouTube, Y! Video, Vimeo and more.”
Full-production Videos a Costly Undertaking
Before they began working with Treepodia, Electric Shopping relied on an in-house team to produce and upload product videos, an approach Levy and his team found to be expensive, labor-intensive, and SLOW.
“Previously we had videos for a very small percentage of our product catalog because we simply couldn’t produce them quickly enough,” he said. “On top of that, we had no way to measure their performance so we had no idea what benefit, if any, they provided our business.”
With Treepodia, Levy says those issues completely went away, as they were able to have videos created and uploaded for many products on their site quickly, and in a highly cost-effective manner. Additionally, because of the built-in and automated A/B testing capabilities Treepodia’s video platform provides, Electric Shopping could see what type of video performs best, and they could also see the direct benefit of having the videos on their site: the large conversion increases they generated.
“Because of the A/B testing and performance metrics Treepodia supplies, we can now see how many times someone looks at a particular product page, whether they viewed the video, and whether they purchased – and we definitely see a higher conversion rate among those visitors who watch the videos,” Levy said.
A Full Catalog of Products in 24 Hours
The Treepodia Smart Video Platform eliminates the high initiation costs of producing product videos and enables retailers to cover their entire product catalog with videos in 24 hours. Treepodia’s automated video technology uses retailers’ existing product images, marketing texts, user reviews, and merchandising rules to create engaging and effective videos, automatically. To ensure ongoing accuracy, the videos are updated on a continual basis to reflect changes in the retailer’s catalog including new prices, special offers and additional items.
The Treepodia platform is also unique with its built-in automated A/B testing mechanism. Treepodia produces different video versions for every product and tests the effectiveness of each video version; the best performing versions are automatically promoted to ensure the highest conversion rate for specific products.
Treepodia’s video platform is helping companies around the globe yield higher conversions and revenues – and helps build a more loyal customer following.
The Treepodia smart video platform works on a cost per view model, without production fees or contract terms. The system includes a control group, ensuring that retailers pay for performance, hence the guaranteed four-fold ROI.
About Treepodia, Ltd.
Treepodia is the leading video platform provider for online retailers. Founded in 2007 by knowledgeable and experienced e-commerce professionals, the Treepodia Smart Video Platform enables online merchants to cover their entire product catalog with effective and engaging video content in just 24 hours. Treepodia offers a unique cost per view model with ROI guaranteed. Customers include Ice.com, OnlineGolf, Forzieri, EyeBuyDirect, Emjoi, BedBathStore and more.
Published on: 2009-11-03
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