Colorado-based Resort Technology Partners opens Denver office to support expanding business

Just as many resorts in the United States use RTP enterprise Point-of-Sale software to make it easy for guests to use a single pass to purchase lift tickets, lessons, food, rentals, etc ., the enterprise software also makes it easy for resorts to better manage cash flow, financial operations and control inventory. Integrating functions throughout a resort is new to the European resort business model and will improve visibility to performance. Ski resorts in North America and Australia that currently use this software include many leaders, such as Aspen/Snowmass, Park City, Whistler Blackcomb, and Perisher.

RTP's flagship product called RTP|ONE is currently being deployed at Verbier-St. Bernard Resort in Verbier, Switzerland, which is one of the first European Ski Resorts to integrate its ski operations, and Experium, a SkiStar entertainment facility located in Salen, Sweden. SkiStar is a pioneer in integrating its resort operations and now is expanding its base activities with Experium. Both resorts are using RTP|ONE enterprise POS and customer relationship management (CRM) solutions for a more integrated resort experience.

"Signing our first agreements with international clients, especially ones with impressive reputations like these, shows that European resort operators want to increase the efficiency and guest experience of their resorts," says Charlie L'Esperance, RTP President and CEO. "North American resorts started integrating financial management, mountain operations and guest services 11 years ago when RTP introduced its integrated resort software, and international clients are seeing the advantages. Over time, we think we can build the same level of RTP customer loyalty internationally that we have achieved with our many North American partners."

In addition to software sales in Europe, RTP has seen continued growth in adoption of RTP|ONE in North America and Australian ski resorts and destination attractions, with seven new software customers implementing its solution over the past year and six new interactive customers designing and optimizing their online presence.

A few of the new customers who are also in the process of implementing one or more of RTP's software solutions include Vermont's Killington Resort; Icehouse at Waterfront City, Melbourne Australia; Snow Valley in Edmonton, Alberta; Virginia's Liberty University, and Pennsylvania's Blue Mountain. New interactive marketing and website development customers include Colorado's Steamboat Ski Resort and California's Ponte Vedra Beach Resorts.

The most exciting part of RTP's 2009 success is our decision to expand in the global ski market, parks and attractions market and RFID access control," says Michael McDermott, RTP senior vice president of sales, marketing and product management. "Diversifying our products and markets has helped RTP weather this difficult business climate. Although not totally surprising as we are very fortunate to have a company full of passionate employees that are constantly innovating technologies to help its customers to be more successful."

So far in 2009, RTP is experiencing 84 percent growth from another technology that it markets for improved resort operations in the area of Radio-Frequency (RFID) access control. In Europe, RFID has been fully tested and widely accepted by resorts and guests for more than a decade and now in North America over the last couple of years. While RFID uses an automated access control device to automatically read skiers' tickets and allow them to gain access to the lifts, the guest experience is improved with no physical presentation of a lift ticket that needs to be read by a ticket checker. This ultimately allows the resort to focus its resources on customer services. Aspen Skiing Company and Stevens Pass now are using RFID for all lifts, and Alpine Meadows is in the process of installing this technology as a way to improve the guest interaction and operational efficiencies for the 2009 /10 season.

RTP partnered with SKIDATA and integrated their European leading RFID technology with our leading North American enterprise POS resort management software to create an integrated RFID access control solution improve guests access to the mountain and lower the labor costs for our customers.

"By combining the best technology and business practices from our respective markets, the new combined solutions are transforming the resort guest experience and simplifying resort operations in both Europe and North America," explains Michael McDermott. The collaboration has created new capabilities for our customers such as online reloadable RFID ski tickets for direct access to the lift and resort wide gate monitoring to reduce fraud, which is driving the growth of this technology."

Denver Expansion
RTP has expanded to Denver with a more centrally located Cherry Creek office suite to accommodate its growing sales nationally and internationally, marketing and product management staff, as well as software delivery and development personnel who reside in the metro area.

"With a stronger presence in Denver, we now have the ability to serve our customers from either our headquarters in Avon, where much of the research and development, testing and implementation of our products are managed, or at our new offices near DIA," continues Michael McDermott. "Denver is home to several leading national and local ski associations, as well as a talented workforce, and provides easy access to our expanding customer and partner networks as we continue to grow."

About Resort Technology Partners
Founded in 1998 and headquartered in Avon, Colo ., Resort Technology Partners (RTP) is a privately owned company that specializes in delivering industry leading POS software, interactive marketing and website development, and third-party channel ticket management for the resort, recreation, and hospitality industries. RTP solutions leverage leading technologies that enable customers to integrate every aspect of their resort operation - from back-office administration and reporting, to point-of-sale and customer relationship management, to integrated eCommerce and web site design, so customers can drive competitive advantage, manage their business more effectively, and improve the guest experience. For more information, visit www.rtp.com

Contact: Sheryl Barto
O Communications
970.704.1112

Published on: 2009-11-27

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