Smartphone app, CaskFinder, proves popular amongst ale enthusiasts as 2,500 sign up to The World's Biggest Ale Trail
Ale lovers across the UK are using the CaskFinder app to earn rewards for their pub visits.
Available to download for free for both iPhone and Android, the popular smartphone app has already encouraged over 2,500 pub goers to take part in the World’s Biggest Ale Trail. And to explain how it works, Cask Marque has created a new video to take you through it all.
Using their phone’s camera, customers scan QR codes placed on Cask Marque certificates in the 8,000 accredited pubs and bars across the UK.
The app records the number of pubs visited and rewards prizes for milestones of 25, 50 and 100 pubs. Once you have scanned 100 pub barcodes you become a Cask Marque ambassador, which includes the opportunity to spend the day with an assessor, visiting a number of pubs to see how Cask Marque ensure a quality pint.
Whilst clocking up their visits, real ale drinkers can also use the app to discover more about their favourite pint and which pubs, local and further afield, are serving it.
Real ale is helping to save the great British institution of the pub - the recent Cask Report found cask drinkers are more than twice more likely to visit pubs on a regular basis than non-cask drinkers. With the opportunity to try before you buy, cask is recruiting new drinkers – 10% of drinkers tried it for the first time in the last 12 months.
Cask Marque Director, Paul Nunny, who is responsible for the quality of ale in pubs said: “Cask ale is a British institution which should be celebrated by everyone up and down the country. The CaskFinder app helps customers get the most out of their pub visits and rate their favourite beers, sharing tried and tested favourites with other app users.”
Download the upgraded version of CaskFinderstraightaway to start your very own World’s Biggest Ale Trail by visiting iTunes or Android Market.
For a full insight into the CaskFinder app, watch the demonstration video.
Cask Marque Press Office
0121 616 5800
Published on: 2012-02-07
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