Extreme Snowboarders Bring Home Silver from 2012 Winter X Games
At the close of the 2012 Winter X Games, extreme athletes from Henkel Corporation’s Team Loctite® had pushed their bodies and their equipment to the limit, snagging two silver medals as a result of their performance on the slopes. The Winter X Games took place January 26 through 29, in Aspen, Colo.
Pro snowboarders Nick Baumgartner and Sage Kotsenburg secured their respective silver medals in the Men’s Snowboarder X and Men’s Snowboard Slopestyle events. Adaptive snowboarder Mike Schultz showcased his impressive skills in the Adaptive Snowboarder X Exhibition, a Loctite®-sponsored, non-medal event.
All three snowboarders rely upon Loctite® threadlocking adhesives to prevent injuries caused if fasteners on their bindings come loose. Adaptive athlete “Monster” Mike Schultz -- who lost his left leg in a racing accident in 2008 yet still competes on motorcycles, snowmobiles and snowboards -- has a special use for Loctite® adhesives and sealants. Mike swears by Loctite® products to “keep all of my foot and knee bolts tight” on his prosthetic equipment, particularly the unique MOTO KNEE that has allowed him to return to extreme sports.
“Extreme sports push equipment to its limits,” explains Mike Shannahan, Henkel’s director of marketing for the North American general industry business. “The Loctite® brand is known around the world for its extreme performance, and our athletes rely on Loctite® products to keep their equipment in top shape for the competitions, resisting the most powerful forces of man and nature.”
For more information on Henkel’s sponsorships, visit http://www.henkelna.com/loctitesponsorships1. For information on Winter X Games results for Team Loctite®, go to http://www.facebook.com/loctite.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.
Paula Zakrzewski Shepard
paula AT imageinkpr.com
Published on: 2012-02-08
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