Seminar for SMEs on "Online Promotion Strategies for Developing Mainland Market"

Hong Kong (HKSAR) -      The Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department will hold a seminar entitled "Online Promotion Strategies for Developing Mainland Market" on October 25 (Wednesday).

     Developing the enormous and promising Mainland market has become a key success factor for many enterprises in recent years. The consumer culture, online media and modes of marketing in the Mainland are, however, very different from those of Hong Kong. This seminar will focus on the market trends and demands in the Mainland, and explore the latest strategy for marketing in the Mainland with illustration from successful cases. The seminar will also introduce the Retail Technology Adoption Assistance Scheme for Manpower Demand Management (ReTAAS), which aims at helping eligible retail enterprises to adopt relevant information and communications technology and other technologies that help manage manpower demand and enhance staff productivity.

     The speakers will include the China Market Specialist of Madcradle Online Limited, Mr Wyman Au Yeung, and a representative from the ReTAAS Secretariat.

     The seminar will be held at 2.30pm in the Lecture Theatre, G/F, Hong Kong Central Library, 66 Causeway Road, Causeway Bay (MTR Tin Hau Station, Exit B).

The seminar will be conducted in Cantonese. Admission is free.

     Those interested are invited to register with SUCCESS by October 23 (Monday). Please visit the SUCCESS website (" target="_blank"> for details of the seminar and online registration.

The registration form can also be downloaded from the SUCCESS website. Please send the completed registration form to SUCCESS by fax (2391 7375). Due to limited seating capacity, seats will be allocated on a first-come, first-served basis.

     For enquiries, please call 3403 6111.

Published on: 2017-10-12

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